About 7 years ago, I was working for a station in Seattle that was in a funk. The energy in the office was bad, and it was coming through on the air. In an effort to change up the energy and create a fun environment, I decided to dye my hair purple to lighten the mood in the office.

People made fun of me for a while, but soon they were having as much fun as I was... and it was coming out in the presentation of the station. 3 months later, when the ratings were released, we made big gains against our competitors. And then the tradition started.

At the start of every 3 month ratings period, I would dye my hair a different color (I naturally have dark brown hair). Sometimes I go a bit more extreme with my choices (I've been blue, green, jet black, and pink) and sometimes I go with more natural tones (reds, browns, highlights, ect...).

This time... my wife suggested that I go extreme again, so I decided to bleach my hair.

What do you think? Do  you like?

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