Kanye West Extends Partnership With Adidas, More Yeezy Apparel on the Way
Kanye West wins again.
The 39-year-old rapper and fashion designer announced that he will continue his partnership with Adidas. And on top of that, it will expand to clothes and accessories on top of sneakers in a line dubbed "adidas + KANYE WEST"
"This partnership illustrates that anyone with a dream can dream without limitations," said West in the announcement. An Adidas representative relayed their approval of the deal as well. "Kanye is a true creator who has the ability to see things others don't," said Adidas CMO Eric Liedtke. "With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye's creativity."
The collab is breaking records as well since it's the biggest partnership Adidas has ever launched with a non-athlete. The sportswear brand is also slated to open "special retail stores" in conjunction with Yeezy, according to CNN Money.
Adidas and Yeezy have been working together since 2015 with Yeezy Season 1 and two popular shoes, Yeezy Boost 750 and Yeezy Boost 350.
With this deal 'Ye may catch up to his friends and collaborators in the billion dollar range. (We're talking about Beyonce and Jay Z.) Either way, we're happy to see 'Ye continuously breaking barriers in the fashion world and we can't wait to see what adidas + KANYE WEST brings next. It's a "beautiful morning" indeed.
Check out 'Ye's tweets below.