It's no secret that women like to look good, both for themselves and for others. And there's nothing wrong with that! But it costs a lot of money to look good.
There's an injustice being done right in front of our eyes on a day-to-day basis that we probably don't even think about, yet only requires glancing at a couple of price tags to uncover.
For most men, we have a very BASIC understanding about women's menstrual cycles... just enough to help us get out of a sticky situation with our significant other. So, what would happen if we had to take just that knowledge and create an advertising campaign for tampons? Well... this!