It's ice cream season. There was a time when people screamed for the stuff. Now-a-days people tweet for ice cream. It's less punny but just as satisfying.
If you don't like your job, you might want to think twice about complaining about it on Twitter -- especially if you work at Jet's Pizza in Mansfield, Texas.
Celebrities have feelings, too. Even when you think you're just talking random smack about them in the wide world of the internet (web?), you're still talking random smack about real people. If you're tweeting mean stuff? They might see it. And it might hurt them.
If you operate or run a corporation in today's society, there are certain things you don't want to do or can't do. You definitely don't want an image of something that could be misrepresented by the general public.